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Marketing for Business Majors

General

Program Title

Marketing for Business Majors

Degree Designation

MIN

Award Type

Minor

Program Level

Undergraduate

College/School

Herberger Business School

Status

Active

Admission Requirements

What previous degree and/or experience is required prior to admission to this program?

High School / GED

Other requirements applicants MUST complete prior to admission.

Admission to a major in the Herberger Business School other than Marketing.

Required GPA for graduation

2.0

Number of credits in program

15

Requirements

Simple Requisites

Completion requirement
Complete ALL of the following Courses:

Select 9 credits from 300- and 400-level courses in MKTG and course.

Only business majors with HBS Upper Division Status or admitted business minors may enroll in 300- and 400-level courses. Department permission is required for all other students.

Program Learning Outcomes

Outcome

Apply core disciplinary concepts in business.

Outcome

Identify the marketing concept.

Outcome

Apply the strategic marketing process.

Outcome

Collect, analyze and interpret information relevant to marketing decision making.

Degree Maps or Program Completion Plans

Major Code

3003

Program Code

3003.01